back to : Design Description:New Axe DeodorantAxe deodorant - known as Lynx in the UK - has huge brand awareness amongst consumers, thanks to a long-running and impactful advertising campaign. But what makes it so successful? What do consumers really think of the brand? And how can its attributes be consistently delivered through product design and retail packaging?http://www.seymourpowell.com/casestudies/view/13 |